[Reprinted from www.girlsspeak.org with thanks]
Earlier this week, young adult fashion brand Urban Outfitters continued on their crusade to offend as many people as possible when they released a “vintage” Kent State sweatshirt that appeared to have blood stains and bullet holes.
The company has since pulled the item from the website and made a (slightly half-assed) apology, but it isn’t the first time the popular brand has made some pretty offensive stuff. It’s not just Urban Outfitters, either. Plenty of other popular brands among teenage girls have controversial histories.
In 1970s, hundreds of unarmed students at Kent State University in Kent, Ohio gathered to protest U.S. military efforts in Cambodia. The Ohio National Guard was present because of arrests made in previous protests. After a sniper allegedly shot at one of the Guard members, the Guard opened fire.
The gunfire killed four students and injured more, causing one man permanent paralysis. In short, this is not the type of event one would want to make light of on a crew neck sweatshirt.
In their tweeted apology, an Urban representative claims it was “never our intention to allude to the tragic events” and that they are “extremely saddened this item was perceived as such.” The stains in the sweatshirt, they said, were “discoloration from the original shade of the shirt,” and the holes were from “natural wear and fray.”
Dean Kahler, the man paralyzed on that day in 1970, said to Fox that “this shows the continued lowbrow of Wall Street.”
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